New Product - **Vegan Protein, coming soon from Reflex Nutrition**

If we were to say that a supplement existed that had the best amino acid content, decreased levels of unhealthy blood fats, decreased fat accumulation in the liver, boosted the body’s most potent antioxidant, decreased blood pressure, improved heart health, increased the lifespan of lab animals, decreased body fat without calorie restriction, decreased levels of the muscle-inhibitor myostatin, increased immunity, prevented muscle breakdown, decreased hunger when dieting, increased genetic muscle-building signals, improved exercise recovery, increased strength and increased muscle mass, you would probably think we were lying. Well this actually describes Whey protein.

Whey Protein is the most superior protein. Over the last two decades more and more research has proven its benefits to all types of athletes. It has found its way into nearly every type of sport supplement from protein shakes, protein bars and drinks. The market today is a literal minefield of whey products. For the consumer, choice is greater than ever. Unfortunately the vast majority of people wrongly believe that there is not much of a difference between the wide and varied choice.

Continuing my product analyses for the Kinetica sports-supplement range, I now focus on Kinetica Lean Gainer – the Company’s offering to the lean muscle mass weight gainer category. But before I go any further, perhaps it’s best to talk briefly about what the point of a ‘gainer’ supplement is, why it should be taken, and most importantly – what you should look for in an ideal lean weight gaining supplement.